According to data released by the China Internet Center in August 2018, China's online video platform scales to 609 million, accounting for 76% of the total Internet users, of which mobile phone networks are close to 73.4%. Holding a mobile phone to watch the long video of the network is still the main pastime for the current online shopping time.

The first phalanx of domestic online video, such as iQiyi, Youku, and Tencent Video, are the three main owners of BAT, including the traffic video portal, copyright purchase and VIP member sales. It is difficult to have a chance to turn over again.

Other domestic network video platforms such as Storm Video, PPTV, BiliBili, Sohu Video, Renren Video, LeTV Video, Thunder, etc. can only break the ceiling under the current network video format, in which the storm and PPTV go Living room TV, the route of intelligent hardware and content ecological integration, B station is the second-yuan route after 95.

network video has embraced the blockchain

First of all, a man of the moment, once the founder of the fast broadcast Wang Xin was released on February 7 this year, the first thing to return to the rivers and lakes is to do the blockchain. In fact, even if the broadcast is done again, it may have an impact on the network video format. After the broadcast is blocked, the live broadcast of the show is really a long time.

The fast-cast P2P peer-to-peer network distribution actually has something in common with the blockchain distributed ledger, and Wang Xin has published his own unique insights on the blockchain on Weibo, and intends to P2P, blockchain and artificial intelligence. In combination, in September of this year, Wang Xin established Shenzhen Yunge Artificial Intelligence Technology Co., Ltd., which was supported by Li Xueling, He Xiaopeng and Yao Jinbo, and received financing of 30 million US dollars. From Wang Xin's idea, he can generally guess that he might be a rich media based on blockchain.

Another company that relies on P2P technology for downloading and network video is Thunder. It seems that there is not much to do on the mobile side. When the live broadcast becomes a big CDN customer, Thunder also launched the Star Domain to share the unused bandwidth resources and sell it to customers. When the blockchain was hot in the second half of last year, Thunder launched a game currency to encourage users to share the bandwidth and resources in the cloud disk; it is the first wave of contact blockchain companies in the network video industry.

When I mentioned the subtitle group, I thought of everyone's film and television. Since the appearance of WeChat, the active users of Renren has lost a lot. In March of this year, the subtitle group said that it would accept donations in order to improve the bandwidth pressure of the client and the development expenditure pressure, but only accept donations of encrypted digital currency such as Bitcoin. In June of this year, everyone’s film and television official announced the launch of the blockchain project CVN content value network. Everyone’s film and television COO Zhao Jixing believes that “everyone’s film and television will not be transformed, it may be difficult to maintain operations”, and CVN is the “life-saving” for everyone’s film and television transformation. straw".

What are the benefits of combining blockchain with web video?

In the midst of a wave of enthusiasm on the mobile Internet, it is hoped that relying on the blockchain to achieve counterattack, while vested interests do not have the motivation to adapt to new technology trends, and now the blockchain is also the case.

As we all know, the network video platform needs to bear huge operation and maintenance costs such as traffic and bandwidth; the card on the webpage affects the user experience. Under the fierce competition, CDN (network content distribution) providers such as Internet and blue are becoming outsourcers. Of course, the cost is not cheap. What is similar to Thunder is to hope that the user becomes a “miner” to share the video of the free upload bandwidth help platform to complete the upload, in order to obtain the reward of the virtual currency.

Online video industry practitioners now want to activate user activity through blockchains. Under the technical structure of the blockchain, users' browsing, pulling, sharing, and promotion can obtain digital asset rewards, similar to the "net earning" mode. Users can use digital assets to watch or subscribe to some VIP membership content. In fact, the platform uses a set of incentives for the pass-through economy to allow users to profit from content consumption.

In addition to the copyright content purchased by the network platform, many online videos have a large number of UP main uploads, and the traffic is also very large; for the original content exporter, it is difficult to realize the piracy. Under the blockchain technology architecture, original content producers can create digital signatures by calculating a unique hash value regardless of whether they publish a video or contribute subtitles. The digital identity technology and trusted timestamp of the blockchain can be validated. Copyright owners, while protecting copyright, can also profit from content value.

Online video content review and supervision has always been the platform's biggest concern, and the current mainstream approach is still in manual review. Community autonomy is one of the advantages of blockchain smart contracts, which can greatly reduce the cost of governance. The specific operation mode, when the user finds the content of the violation, can initiate the report. When the condition of the platform warning is reached, the platform freezes the token in the content creator account as the security deposit, and the board of directors votes to decide whether it is spam; if it is determined as inappropriate content Will be blocked by the platform in the P2P file transfer network, all users can not download, deduct the margin of the content creator, evenly distributed to the report users.

It’s no different from the online earning model, and the blockchain project is still difficult.

At present, the big bear market in the blockchain has accelerated the separation of the currency chain. The blockchain technology has begun to receive attention. There are traffic and user behavior dataization in the Internet without securitization, and there is no data dividend that can be obtained from the Internet.

At present, the network video platform of the second echelon can be said to be the enemy of the abdomen. On the one hand, the positioning of the platform itself is only a differentiated and niche route. Whether it can flatten the huge amount of quality content is relatively expensive; on the other hand, from today's headlines As well as a lot of information flow short video platform products such as vibrato, fast hand impact more and more obvious, users with mobile phones watching short videos skyrocketing, meaning that the long video user base declines. The former is the cost of inventory, and the latter is the incremental user loss.

Whether the blockchain can become a life-saving pill for online video platforms is not necessarily the case, but the abuse of many blockchain models is difficult to distinguish from the “net earning” model, as the online paragraph said. “Internet thinking After that, Huayuan changed its name to crowdfunding, fortune teller called analyst, and statistics called big data analysis. The net profit model is a lot of wool. If the blockchain only encourages users to lick the platform's wool, it can't solve the content of the online video platform itself. Copyright and content governance, it is difficult to really fall into the regional blockchain project, and eventually boast the next chicken feathers in the industry.

The network video project of the current transition blockchain has its own traffic, and the Internet has not fallen into the aristocracy. It is hoped that the blockchain concept will attract investors' attention. Many projects have been running from the beginning, and can really develop. Native blockchain video, network video and short video itself are difficult to do distributed ledger storage, otherwise it will waste more resources, which restricts the network video to complete the application blockchain technology.

Conclusion

Network video has become the most popular entertainment mode for people on the Internet. The blockchain can stimulate the participation of users. It can solve many pain points in traditional network video platform in terms of copyright protection and original incentives. The corresponding combination is blockchain to Internet convention. The penetration of business is expected to rewrite the business model and gameplay of the network video industry. At present, many second echelons are under pressure to transform, and the network video project based on the underlying architecture and principle of the blockchain has not yet been born.