As a national entrepreneurial idol, Ma Yun has achieved incredible success by using the advantages of the Internet, and many people will not understand it. Why did Ma Yun, who was ugly, did what he did after he founded Alibaba. On this issue, we should look more at what he did before he founded Ali. Let's analyze it from another angle.

1 Graduated from the Foreign Languages ​​Department of Hangzhou Teachers College in 1988

In the 1990s, domestic college students were very rare. In addition, many people did not know that the teacher, at that time, had free state subsidies for free admission, and the graduation was also distributed. The teachers at that time were very popular schools, and international trade. Foreign language and other international professionalism were the most popular at the time. Take a look at the honors of the university: sit in the top five in the foreign language department with excellent English. After that, he was elected as the president of the student union, and later served as the chairman of the two-time Hangzhou City Federation.

So from the perspective of rarity, horizontal comparison, that is, the most conscientious computer science major at Stanford University in the Internet industry today, with a row of glittering college history resumes! (Now, especially in the Internet, finance and other industries, the school has a lot of returnees, but in reality, I really haven’t seen college students in the 80s.)

2 When I was a teacher

I reviewed the top ten teachers in Hangzhou and started the first English corner on the edge of the West Lake. I started to be famous in the Hangzhou translation industry. Since many people came to ask him to do translation, he was too busy to set up a translation agency.

And many people feel that a small crepe has a different feeling of starting a business. Before the start-up, Ma Yun itself has been very good, and it has a harder honor to add.

In exchange for today, Stanford University computer returnees, also issued well-known articles in the industry, have a high reputation in the industry, and began to think about business.

3 Translation agency loss, Ma Yun ran to obligate to buy goods to sell money

Yes, his first venture was a failure at first.

The chicken soup of the soul often said that when Ma Yun had nothing to create Ali, he was brave, you are the second Ma Yun.

In fact, the reality is that Ma Yun’s first venture was a failure. If you only have bravery, it’s basically the second Haibo translation agency.

Strong as Ma Yun, or a translation agency that is very relevant to his own English, but also has a very strong network of teachers, still facing the situation that the company can not develop smoothly. If you want to venture on the Internet risk-free startup plus WeChat 1945375676 this unpopular project can make you tens of thousands of monthly income. Of course, I believe that in this failure, the second is to contact a wide range of small business owners in the process of purchasing goods in Yiwu, laying the groundwork for the future! Optimistic about the first 3 points, this is no luck.

4 The Zhejiang Provincial Communications Department entrusted the United States to seek a debt. The most suitable person is Ma Yun.

You see, the debt collection is a chance for fate, but you must have the strength to catch him.

1 A foreign company can do this, but outside the system, the status is inappropriate.

2 Embassy diplomats can also do this, but they are sensitive and have official duties and are not good at operating.

3 The English teacher status in the system is appropriate, and a teacher has no influence on the holidays. Then the top ten teachers in Hangzhou are very good at English. They can talk to foreigners in the West Lake, and Ma Yun, who has rich translation experience, naturally enters the government. In sight

Do you think this is luck? But at the time, in the face of this opportunity, Ma Yun was the most suitable candidate, no second.

5 In Seattle, he just learned to surf the Internet.

He even thought of doing online advertising for his translation agency. He sent the advertisement online at 10 am, and he received 6 emails before 12 noon, from the United States, Germany and 曰. Ben, saying that this is the first page they saw about China. Ma Yun realized at the time that the Internet was a gold mine. I started to envisage returning to China to establish a company that specializes in the Internet. Ma Yunmeng gave birth to such an idea. He collected domestic corporate materials and posted them online to the world. He immediately decided to cooperate with friends in Seattle. A world-first B2B e-commerce model began to be creative. And named China's yellow pages (chiinapage). On the night of returning to China, Ma Yun began to prepare for friends who had 24 friends to do foreign trade.

Come and come out and take your business plan out

People are entrepreneurial dilemmas - discover new opportunities - verify new business points - start to transform

With an entrepreneurial experience, I also did a preliminary market test with very positive market feedback, which led to the transformation.

And execution is extremely strong

Your business plan can't even be fooled by venture capital, let alone go to the market to test it.

6 After resigning after returning to China, I took 7,000 yuan to start a business and made China Yellow Pages.

One year later, in 1996, the turnover was 7 million.

You see, today is the computer return of Stanford University, has a high reputation in the industry, the first venture failed, but the second transformation began to embark on the development track

(This resume should be the favorite type of VCs now, and it should be the type of company that people who are interested in startups like to join.)

7 After the Chinese Yellow Pages went online, Ma Yun went to Beijing to meet the Internet idol Zhang Shuxin.

Zhang Shuxin is very busy. She spent half an hour seeing Ma Yun.

From Wu Haiwei, I looked at the famous "How far is China from the information highway?" Ma Yun said to He Yibing: "If someone on the Internet dies, Zhang Shuxin must die earlier than me." First, I can't understand her concept. Second, I am doing business online. She is doing Internet access."

In 1995, with few domestic computers, Ma Yun has already begun to have the initial concept of TC and TB.

At this time, the domestic Yitang, Yan Haiwei is indeed more famous, but compared to Ma Yun, who has had a failed entrepreneurial experience, they are obviously farther away from the business, and lack of information on the bottom of the masses and the business owners. Thinking

What I can think of: a clear understanding of the business, not blindly from the industry

8 In December 1995, he came to Beijing again.

After the Chinese Yellow Pages became famous in Hangzhou, Ma Yun wanted to further become famous in the country. Through a friend introduction, I met a driver of the Beijing Youth Daily. Ma Yun handed the manuscript to the driver and gave him 500 yuan. "No matter what the media, even if you send it." The driver was very capable, sent 5 media, and went to the front page of China Trade News. I immediately found Sun Yanjun, deputy editor of the newspaper, and talked to him for two days and two nights.

"At the time, he and I didn't understand the Internet, but he thought that the Internet must have a play. He said Ma Yun, I support you."

A month later, Beijing Changan Club, Sun Yanjun invited more than 30 editors from major media in Beijing, Ma Yun out of 30,000 yuan, got the opportunity to publicize the Internet to the Beijing media. Beijing network speed is too slow, there is no way to connect, Ma Yun will copy all the contents to the hard disk.

Early in the morning, two 486 computers brought from Hangzhou were installed, and Ma Yun was there to wait for editors to arrive. On that day, Ma Yun spoke for two hours, talking about what is the Internet, and what benefits the network has.

Ma Yun did not wait until the article saw the report, because the next day there was a document down, asking for the temporary promotion of the Internet. "They said, Ma Yun, if you can persuade the People's Daily to go online, we can report it." Ma Yun met an administrative person in the People's Daily office through a friend. One night, Ma Yun chatted with him very late. This time he came alone. He asked: What are you talking about? Ma Yun said that he is talking about the Internet. This person chatted with Ma Yun, the person who is the director of the People’s Daily Development Bureau, Gu Jiawang. On the verge, Gu Jiawang said: "You should tell the cadres above the People's Daily about the Internet." Ma Yun told the People's Daily twice about the Internet and participated in the "People's Daily" online framework.

This paragraph is my favorite

Among them, the well-behaved commercial means, the leading Internet consciousness, and the ability to let go of the key moments, I think it is worth learning. In addition, after the success of the industry model, China Yellow Pages can immediately think of going to Beijing to open the country. Market, this is already very Internet thinking.

How do you say that the destiny of man must have his own efforts and the progress of the times?

The wave of the times is rolling forward, and the forerunners in history are gathering to rush to the unknown.

No one knew at the time that they would be the people who later became famous in the world.

9 In early 1997, after receiving the invitation of the Ministry of Foreign Trade and Economic Cooperation to set up China International Electronic Commerce Center (EDI)

the Ministry of Foreign Trade and Economic Cooperation gave the China International Electronic Commerce Center a start-up capital of 2 million yuan, and also said that they would give Ma Yun 30% of their shares. Six people rented a 20-square-meter room and worked hard for 15 months. A series of websites including the official website of the Ministry of Foreign Trade and Economic Cooperation, the online Chinese commodity trading market, the online China Technology Export Fair, China Merchants, the online Canton Fair and China's foreign trade and economic cooperation all came out. The online Chinese commodity trading market is the first large-scale e-commerce practice on the Internet organized by the Chinese government, with a net profit of 2.87 million yuan. Things have come, but the shares of Ma Yun are difficult to implement within the system. "We took a few thousand dollars a month's salary at that time, and nothing else."

You pay attention to this point on the 97th node.

The Ministry of Foreign Trade and Economic Cooperation has set up China International Electronic Commerce Center in Beijing. Ma Yun is already one of the most suitable candidates.

I have had the successful experience of China Yellow Pages to manage the technical team. I understand English and communicate with each other. In addition, there is a certain industry reputation to be able to live in the prestige. At the same time, I have experience in the system in the early years, know how to deal with government officials, and have entrepreneurship. Experience, understand the SME owners

Foreign trade and economics, the aspect of giving is not reliable, and picking people is still very accurate.

At that time, the little horse brother of the same age was even more angry.

Sanshi brother knows the technology, but the temperament is obviously difficult to communicate with the officials.

At that time, Qiu Bojun Leijun should be suitable, but they were doing software at the time, and they were more inclined to pure technology development. The products were technology-driven, and they were sold after the pure production. The perception of the commercial market should be better than that. Ma Yun who has done the Chinese Yellow Pages

8848 from the situation after the situation, the team can not match Ma Yun

The situation of Yitang said before, the pure Haigui MBA team is not enough to understand the Chinese market business owners, it is difficult to push the ground

After so many things, an English teacher can already be said to be at the forefront of China’s Internet business at the time.

10 The treatment of foreign trade was unsatisfactory. In addition, the Internet became hotter and hotter at the end of 1998.

With the help of the Ministry of Foreign Trade and Economic Cooperation, Ma Yun met Yang Zhiyuan and made extensive foreign trade relations. Name has, relationship has

The business model is readily available and has been explored in the Ministry of Foreign Trade and Economic Cooperation. The online Chinese commodity trading market has a net profit of 2.87 million yuan, which proves the existence of this market and the solid health of this business model.

Implementation, Ma Yun insisted on using BBS. "As long as the supply and demand information can be released, it can be classified by industry." Others disagreed, patted the table and Ma Yun noisy. Ma Yun took his own head and still thought he was right. “Alibaba users are businessmen who don’t have much access to the Internet. They must be simple.”

In March 1999, Ma Yun sent an e-mail request in the field to complete the BBS design immediately, and his team still disagreed. Ma Yun was angry, grabbed a long-distance call, and screamed: "You do it right now, now, right away! Immediately! Now! Immediately!" He really wanted to fly back and slam their heads.

Stanford University computer returnees have a high reputation in the industry. The first venture was not successful, but the second transformation began to embark on the development track. After the acquisition and cooperation by the BAT giant, the project was successful, but it was decided to start a business because of the reasons for treatment. And the proven entrepreneurial ideas (some people say that it is not the Lei Mi's millet, in fact, they are a bit similar, of course, you will find that the initial development of Xiaomi is also flying)

11 Behind it is Cai Chongxin's joining, Sun Zhengyi Investment, Yahoo China Investment, these familiar stories, I will not say anymore.

Cai’s arrival opened the eyes of international financing, but first of all, Ali was already the top team in the industry.

After Sun Zheng’s decision to make a vote, it’s actually a matter of course.

Alibaba, the initial establishment in 1999, is not a startup company at all.

He is closer to Xiaomi. It is a successful person who has accumulated a certain amount of resources and found a verifiable, mature and profitable model.

You see, playing so much, I can finally conclude.

Please complete all the above 10, or satisfy any 5 or more.

Then, after discussing what to do after starting a business, it is more reliable to lead the company to the world.